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WATER and its fundamental link to Irish linen forms the basis of contemporary new des for Earthed - the debut interiors collection from William Clark, one of the oldest privately owned companies in the world. Producer of quality linen for years, the south Derry company it's based in the village of Upperlands launched its first collection for the interiors market in October and already has secured listings with more than stockists across the UK and Ireland.

The collection, inspired by the Clady River, has embraced the latest technology in digital printing to produce seven des for two linen fabrics for use in drapes and upholstery. Although the company has extensive experience in clothing, supplying to high-end fashion brands including Burberry and tailors on Savile Row, Earthed marks its first foray into the high-end interiors market - and it has been an exhilarating journey, according to creative director Duncan Neil.

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With the nearby Clady river suitably reflecting the ebb and flow of world-wide demand for luxury linen, there was no better starting point for Earthed, which has also been deed with Feng Shui colour principles in mind. We were also careful about the psychology of colour and its emotive qualities, so no-one would be left feeling cold. There may not be women wading out in the river today - a machine now pounds the fabric with heavy wooden blocks - but William Clark remains the only business in Ireland to provide per cent beetled linen to the world's top tailors and decorators.

A graduate of Printed Textiles at Dundee University, Duncan first had the idea for Earthed after seeing the difficulty experienced by smaller brands due to competition from China, then Spain and Portugal, where the technology was more advanced.

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Earthed is yet another innovation for the company which has survived through the ages due to diversification, first moving from mass produced UK clothing to high-end linen products and furnishings and later investing in a sophisticated lamination plant - which in turn opened up new markets in medical and protective wear. How centuries old Upperlands company is using digital technology to bring luxury linen back to Earth. Gail Bell.

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How centuries old Upperlands company is using digital technology to bring luxury linen back to Earth