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Added: Shepard Lepage - Date: 05.02.2022 06:55 - Views: 36401 - Clicks: 6580

Everyone has it. Simple words, but they've prompted a debate in the US and beyond this week thanks to a new razor advert that shows women actually shaving their body hair. Surely that's not so revolutionary? Except it is - because normally for women's razors show plastic-perfect, airbrushed legs that are already totally smooth. Razor brand Billie says it's the first to feature hairy women for years and the advert has gone viral as a result. Strange, huh? Introducing Project Body Hair. On social media, many women applauded its close-ups of hairy female toes, armpits, monobrows and stomachs.

As well as its advert, the brand has launched an online campaign to normalise images of fuzzy, stubbly, natural women. It has donated positive, unflinching pictures to the stock photo site Unsplashwhich people can use for free.

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Amid the tide of support, however, some asked why a razor company would be trying to reduce taboos around body hair. In a piece for US website Slate, writer Rachelle Hampton observed: "It's true that at this point in life, I enjoy the feeling of a smooth leg as much as anybody else. But I wouldn't have started shaving had I not been convinced by the age of 11 that there was something fundamentally wrong with having body hair.

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Can a company selling razors really say it's not complicit in that? Billie addresses the issue with a line of pop-up text: "If and when you feel like shaving, we're here. And interestingly, not all the women are smooth-shaven when the advert ends. Unibrow model challenges beauty stereotypes.

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Chinese firms pledge to end sexist job. Sri Lankan women take on 'body shaming' ad. Advertising cars to women in Saudi. Posted by Billie on Tuesday, June 26, The BBC is not responsible for the content of external sites.

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Advertising United States Women. More on this story. Published 29 June Published 18 June Published 23 April Published 26 January Published 1 October

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